However, it has a great power, something like the power of Lao Tzu's Great Tao. It's the kind of thing political commentators/humorists thrive on. People like Will Rogers, or Mark Russell, or Jimmy Tingle. It gives rise to the one-liners we all wish we'd thought of.
The main American prophet of the obvious was a guy named Robert R. Updegraff. He has at least two booklets out on the subject, billed as 'business classics' -